Case Study
Modernising Agri Trading at Scale
Kevin McCormick
3 min read
Agri-manufacturing
Industry:
Company size:
Business goals:
Business results at a glance
To production under tight time constraints
Improved visibility and standardisation
Of commercial transactions
Platform positioned for expansion
Into broader marketplace capabilities
Store Stock has been a real success story in our transformation program. It’s made trading stock simpler for our farmers and delivered fast. Experieco’s ability to work under pressure and still produce a user‑friendly, scalable solution was key to making this happen.
Representative
Silver Fern Farms
Silver Fern Farms is a market-led food company, set out to modernise core systems across their operations — from supplier engagement to ERP and export supply chain. As part of this transformation, Experieco partnered with them to design and deliver the Store Stock solution: a mobile‑first platform enabling farmers to seamlessly trade livestock with each other.
The initiative aimed to simplify what had been a highly manual, paper‑driven process, improve data accuracy, and provide value‑added services that encouraged farmers to remain loyal to Silver Fern Farms.
Context
Before Store Stock, livestock transfers were:
Managed through paper notes, ad‑hoc emails, and phone calls
Dependent on sales reps’ personal processes, leading to inconsistency
Hard to track, especially when staff were unavailable
Slowed down by intermittent connectivity in rural areas
Key pain points
No centralised, standardised process.
Limited visibility into transactions.
High reliance on individual staff knowledge.
Risk of low adoption if the solution didn’t meet farmers’ needs.
The Experieco solution
Experieco and Silver Fern Farms designed Store Stock as a Progressive Web App (PWA) with both mobile and web interfaces, meeting the needs of on‑farm users and office‑based staff. Key design choices included:
Offline Capability
Ensured functionality even in remote areas with poor connectivityUser-Friendly Mobile Experience
Designed for non‑technical users with intuitive navigation and minimal data entry frictionRapid Delivery
Leveraged OutSystems low‑code platform to develop, iterate, and deliver in ~14 weeksAgile, Collaborative Process
Discovery and development ran in parallel to meet tight deadlines, with daily stand‑ups, Teams communication, and asynchronous collaboration between NZ and offshore teamsSystem Integrations
Connected to Silver Fern Farms’ CRM, payment, and internal systems to streamline end‑to‑end processing
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Long-Term Impact
Early Win in Transformation Program: One of the first solutions to go live, building momentum and confidence.
Operational Efficiency: Reduced reliance on paper, increased transaction visibility, and standardised processes.
Supplier Loyalty: Farmers found the system easier and faster, encouraging continued business with Silver Fern Farms.
While tailored for agriculture, the Store Stock model is adaptable for: Commodity trading between suppliers. Resource‑sharing platforms in logistics, manufacturing, or energy sectors. Any industry where peer‑to‑peer transactions can strengthen supplier or partner loyalty.
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